What the heck is Localisation? (And why you need it)

You may have come across this word and thought “Does it concern me or not?” And then, to stop thinking about it, ...

Trending Today… Auburn all over

Yes, it's autumn, or fall, depending on which variant of English you speak, so the colour of the moment is Auburn and, ...

Localisation 101: How translation can transform you into a global brand

It's official: this season's hottest trend is localisation. Is it a new style of jacket? A way to wear your hair? Or, ...

The Top 5 Innovative Sunscreens of 2019

When the sun starts to shine, we all know that we need suitable protection to safeguard our precious skin. If you’re not ...

How the top five fashion and apparel brands went global

In the world of fashion and apparel, the catwalk has gone global. With the emergence of hugely valuable new markets, the latest ...

Hot spots: how a Chinese model’s freckles sparked a national debate

It’s hard to imagine a heated argument being caused by a few freckles on a model in a seemingly uncontroversial campaign for ...